A new, colorful stain on the map: Heart of Pannónia

At the northern part of Fejér county, the local settlements created a new region: Heart of Pannónia. The aim of the cooperation was to boost the touristic value of the region and attract some development assets with local collaboration and integrated communication. Instead of the individual attractions, these small settlements can offer, the Heart of Pannónia, a unified region appeared containing monuments, beautiful natural sights, cycling paths and other opportunities to sport within a few kilometers. Wineries and gastronomical attractions are part of the area too.

The first big project took part in Etyek. The town is the center of the Etyek-Buda wine county, its popularity is growing, but the development of its infrastructure did not follow the needs of the growing number of visitors. As part of the project, new roads built and public utilities got installed in the wineries of the town. Moreover, the Swabian house was built, to honor the cultural heritage of the local German population   A cycling path also emerged, connecting Etyek with Bicske and Tarján. Some of the mentioned development's aims were to prepare the region for even bigger ones.

Our agency was responsible for the whole communication of the development in Etyek. We prepared the identity and website for both the Etyek project and the Heart of Pannónia project. We also made an informational publication about the whole investment and a touristic brochure about the region. Constant media communication, half a dozen event, and a daily updated social media profile served the local population and the wider public information about the project and the region.