Developing a marketing strategy for the Hollóházi Porcelain Manufactory
One of the secrets of the company's success, which has been on the market for 245 years, is that it constantly follows trends. It always comes up with new collections, so it produces porcelain products that appeal to the younger age group as well.
In connection with GINOP 1.2.14-20, we developed a comprehensive marketing strategy for the Hollóházi Porcelain Manufactory, the aim of which is to spread the news of Hollóházi Porcelán to all possible interested parties.
We made a market research and competitor analysis. Based on the results of our quantitative research, we developed an effective communication strategy, which we supported with a specific activity plan.
Hollóházi Porcelain Manufactory