Marketing communication strategy for PMT Machine Trading and Servicing Plc.
The PMT Machine Trading and Servicing Plc. has 20 years of experience in the Hungarian sheet-metal industry, hence they are considered as a recognised expert of their industry in Hungary. The company plays an active role in the modernisation and transformation of the sheet-metal industry through its activities in the field of automation. PMT has now become a relevant player in the international target market with the solutions it offers, therefore the aims of our cooperation were to increase the company’s brand awareness in both the Hungarian and foreign markets, and to create PMT’s visibility through PR activities.
We held a Message House workshop and we have defined the messages and lines of the company’s communication. Then we created a marketing communication strategy with a special focus on international market entry. The EuroBLECH International Sheet Metal Working Technology Exhibiton is a major event of the sheet-metal industry, since all relevant businesses are represented at the event, so we supported PMT’s appearance with our ideas and printed publications.
PMT Machine Trading and Servicing Plc.