Follow The Yellow Communications and FERLING stand out as the only contenders from the Central and Eastern European (CEE) region shortlisted for the prestigious SABRE EMEA 2024 Awards in the Employer Branding category, all thanks to their remarkable campaign for Tesco.

In the Employer Branding category, the sole campaign from the entire CEE region to secure a spot on the prestigious shortlist for the SABRE EMEA 2024 Awards was executed by the two Hungarian agencies – acclaimed in not only one, but two categories. Follow The Yellow Communications and FERLING distinguished themselves with their employer branding campaign for Tesco, making it the standout project in the region.

Executing employer branding campaigns for Tesco across three countries and in four languages, the agencies entered the competition in two categories: CEE market and Employer Branding. Despite facing strong competition, they managed to secure finalist positions in both categories.

The teams at Follow The Yellow Communications and FERLING eagerly anticipate the results announcement scheduled for April 2024 in London.




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