Hauni becomes Körber

From the beginning of 2021, the machining factory of Hauni Hungária in Pécs took over the name of its owner Körber Group and continued to operate as Körber Hungária. The rebranding is part of a longer process of expanding the product portfolio and making closer cooperation with other member companies.

Our PR agency played an important role in planning and implementing the rebranding campaign. The task consisted of two main parts. Firstly, the replacement of all visual branding materials inside and outside the factory, from corporate gifts and building decoration to workwear, advertising material and Google Maps location names. The graphic design was entirely handled by our Design department.

In addition, an introductory campaign for the new brand was launched. The blue colour replacing Hauni’s red and the new logo appeared on billboards, bus advertising, the name of the bus stop in front of the factory and the Körber volunteer days, among other things.

According to the data from the 2021 autumn awareness survey, the campaign has brought in three quarters of a year Körber brand awareness to two-thirds of Hauni’s, which has been in the city for 25+ years.