Summer Greeting on Horseback
The Simonpuszta National and Traditional Horse Association launched the summer break with a spectacular children’s festival. Hundreds of families attended the event in the horse park near Érd.
The first Summer Greeting Children’s Festival in Simonpuszta was organized with the notable contribution of our PR agency. The all-day event with free entry focused on horse riding and national heritage including the military traditions connected to horse-keeping.
Show followed show during the day in the central ground of the horse park: show jumping, horse archery, martial arts demonstration, traditional Hungarian hussars, military parade and horseback songs from the National Horse-Riding Theatre were part of the programme. The Sport Association of National Defence brought a rowing machine, a fire engine, and Hungarian Army disarmed weapons to the participants while the Simonpuszta Association provided free horse riding lessons. However, the final event achieved the greatest success: a horseback musical by the National Horse-Riding Theatre, named Matthias the Just starring more than fifty riders on the stage.
Organizing and coordinating the participants and other staff members was the task of our PR agency in the previous weeks and during the event too. Furthermore we designed every graphic element of the promotion campaign and we took care of the media communication of the festival.