Santa Claus and Horses in Simonpuszta

The newly established Simonpuszta National Horse Riding and Traditionalist Association wanted to draw attention with a large and spectacular event. The main goal of the association is to spread riding education in schools, and to this end they need sponsors and popularity too. For this purpose they organised Hungary’s biggest Santa Claus and horse riding event in cooperation with our PR agency.

The day-long event was running in several locations simultaneously. The children were presented with a performance by the Nation Horse-Riding Theatre, including show jumping, horse and goat show, and police dogs and a fire engine of the local firefighter brigade made appearances as well. Santa Claus arrived with horse drawn sledge and was greeted by one and a half thousand children. They came from almost every kindergartens and elementary schools of the neighbouring settlements, Érd, Diósd and Tárnok.

The services of our PR agency included organizing tasks, assistance during the day of the event, coordinating the performers and participating high-rank politicians and transporting children groups. Besides these we carried out classic PR tasks: media communication, social media presence and advertisements.