The world is a better place when we see it clearly

Sigmond Optika is one of the most prestigious opticians in Pécs. Not just an ordinary eyewear shop: they have the most advanced computer-controlled optometric instruments. With their 4D vision testing technology, they can determine with hundredths of a dioptre accuracy what kind of glasses a customer needs.

In addition to diagnostic equipment which is unique in Baranya county, they also sell a wide range of lenses and frames, from the cheapest to the most exclusive. Accordingly, Sigmond's primary value proposition is to find absolutely individualised solutions for every customer. Eyewear is both a medical aid product, which’s more precise design provides more effectiveness, and a style element fundamental to the wearer’s appearance.

In spring 2023, our PR agency launched a social media campaign to promote two groups of services. We were running Google Ads search and Facebook ads for two months targeting a narrower region. We advertised special eye diagnostic technologies not available elsewhere, as well as multifocal lenses that correct vision at different distances. In addition, a small Facebook competition was held in the weeks leading up to International Women’s Day, where participants could win colour and style advice.