The aim of the Support Centre for Digital Teaching and Learning (DOT) is to help the fine-tuning of hybrid teaching tools, and to stimulate the rising quality of the blended learning materials.
Our cooperation focused on the PTE brand management, as well as on the nationwide popularization of PTE DOT and blended courses – within higher education, among teachers and students alike.
Our task was to construct a complex campaign concept: we demonstrated the unique possibilities provided by the DOT blended courses, including the handling of the students’ learning difficulties and the personalized learning support.
During the campaign period we completed several tasks: we wrote PR-articles, shot TikTok-videos and video-interviews with teachers and students, recorded podcasts, designed handout materials, organized the Facebook and Instagram pages of PTE DOT, as well as initiated advertisements to support the PTE DOT brand.
Finally, let’s look at the facts!
• More than 11.000 podcast-video watches on YouTube
• More than 200 interactions on the PTE DOT Facebook and Instagram pages
• Ca. 970.000 occasions, when the published contents were played or displayed on screen
PTE DOT
2025
Marketing communication