The TechGirls event series organized by the German-Hungarian Chamber of Commerce and Industry is travelling through the country the second time in row. The main sponsor of the Pécs event is Hauni Hungaria, a partner of our PR agency.

More than half of Hungarian university students are girls but in the fields of science and engineering their share decreased below 20 percent. The situation is very similar in the secondary level vocational schools. The consequence is clear: a very small number of women is working in the technical sector.

In spite of the fact there is shortage of technical professionals in the labour market. Professional challenges, good salaries and career opportunities are waiting for the skilled workers even in entry-level. Our client, Hauni Hungaria is one of the largest companies of Baranya County employing mainly engineers and technical professionals. Encouraging more young people to choose these fields of study is absolute priority to them. Therefore they joined the TechGirls project as the main sponsor of the Pécs event. Participating companies lined up the most exciting and spectacular part of the sector with controllable robots, digital tools and other equipment.

Our PR agency’s job was organizing the media communication connected to the event, in addition to collecting and analysing the published articles.