Pepsi celebrates the UEFA Champions League final with Dua Lipa
This year’s Pepsi campaign is focused on the art of sport and its inherent boundless playfulness with the participation of iconic heroes such as five time player of the year winner Lionel Messi, Real Madrid’s multiple UCL winner duo, Marcelo and Toni Kroos, one of the world’s best female player, Carli Lloyd, and a big promise for the future, young Dele Alli.
And if that’s not enough, Pepsi has even more surprises for the final of the UEFA Champions League: the star of the opening ceremony show is also delegated by the brand, who is none other than five-time Brit Awards nominee this year, Dua Lipa.
Of course, the campaign will feature domestic participants as well. Pepsi invites the opinion leaders of the domestic social media to exciting football-related challenges, and our agency will share the results with the domestic media.