Protecting teachers’ interests for a century
The Trade Union of Teachers, the oldest and largest union of the Hungarian education sector is celebrating the 100th anniversary of its foundation in cooperation with our PR agency.
More visibility, more effective communication and visual renewal – these were the main goals of the one hundred years old Trade Union of Teachers when they launched a wide range of communication campaigns on a variety of platforms jointly with our PR agency. The union has more than 20 thousand members: school and kindergarten teachers and other professionals working in education. Their main goal is recruiting new members, mainly among young teachers.
The graphic team of our PR agency created a modern, versatile design which harmonizes with the union’s traditional logo. Its elements appear in brochures with different layout and topic, in corporate gifts and in the new website. The fully redesigned home page with refreshed structure and content is more easy to use and hopefully we can turn into the main channel of recruiting. So does the Facebook profile where we multiplied the average reach and activity numbers.
The campaign contains special communication trainings for local representatives of the union. We teach special skills and techniques which will make easier to make contact with teachers not yet in the union and help to convince them to join.