The University of Szeged has chosen us
One of our PR agency’s largest scale PPC campaign was launched in the first days of August. Our new client is University of Szeged.
During the next year the colleagues of our PR agency will coordinate the PPC campaigns of the very prestigious University of Szeged. They pay-per-click advertisements will appear in different platforms. On the one hand we will advertise on Facebook and Instagram for the users with relevant age and interests, and on the other via Google AdWords for people searching for our keywords.
The largest proportion of the adverts aims to make the whole university more popular among the potential applicants. Smaller scale campaigns will be launched for some faculties, for example economics and pharmacy. The schedule depends on the beginning of the training programmes and application cycles. The first phase has begun during the second admission round in August.
Our PR agency is responsible for the full content of the campaigns, including the creation and scheduling of adverts, finding the optimal targeting and keyword settings, and following up and analysing the ongoing campaigns. The key period of the cooperation will be the main admission round for the 2017/18 autumn semester between December and February. Besides this we will advertise several special programmes in English as well.