The Hungarian Public Relations Association organised its grand summer meeting, the IV. PR Academy in Kecskemét, between the 3rd and 5th of July.

The main goal of the event was to present professional lectures as well as to provide possibility for beginners and veteran experts to get together and enhance their network informally. During the meeting, popular and renowned lecturers introduced the background of their work, the professional challenges they have to face, and the probable solutions. József Ferling, the strategy director of our PR agency reported on the working out and practical realisation of the “Siófok 2020” tourism development concept as a case study.

Further information: http://www.prakademia.hu/




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