FERLING stole the show at the Iránytű Communication Awards

The „Where the Balaton Begins” complex tourism communication program earned the gold award and the title “Tourism Communication Project of the Year”, while the city marketing prints made for the campaign by our agency also received a gold award in their own category.

We entered the competition together with Siófoki Fürdőegylet Turisztikai Egyesület, and presented the work of the past one and a half years. The jury considered outstandingly strict professional rules. In order to win, we needed a unique perspective of our strategy, which we call Tourism Development 2.0. We aim to recalibrate Siófok’s attitude towards tourism, hoping to lessen its dependence on the main (summer) season and to shift the focus away from party tourism to other areas. The pivotal point of our work is that instead of aiming to bring the ideas of one department to life, it wishes to unite and make the key players think together, who have a word in the tourism life of Siófok.

You can read about our “Where the Balaton Begins” strategy on its webpage – ittkezdodik.hu – while you can get a glimpse into the brand identity we designed for the tourism development program on our Behance page. Besides, you can also find the prints that we handed in for the competition.

Alongside the Siófok project, one element of the Pannónia Szíve tourism development program got on the shortlist too, which can be related to our agency. According to the jury, the pannoniaszive.hu webpage is good enough to earn a place among the best digital solutions of 2017.