We visited the Faculty of Engineering and Informatics at PTE

How do you get people to read maintenance manuals?
How can you recruit product uploaders and software developers with the same message?
Why isn't it advisable to only communicate with your employees on the channel that the boss likes?
Why does a company need a reputation at all? If the machine is already running, why can't the creator rest?

Building on our long-term partnership, we gave a lecture on PR, reputation building and employer branding to engineering students at the Faculty of Engineering and Informatics at PTE.