On the sidelines of a successful guerrilla campaign: creativity and PR in practice

Happy passersby, interactive content on social media, and the brand's creative PR presence in the city - this is what Körber Hungária's guerrilla campaign organized on the occasion of World Animal Day looked like.

We placed hundreds of envelopes all over Pécs, each containing a foldable elephant or raccoon figure made of stainless steel.

Passersby could take the figures home and, as part of a prize draw, win a zoo ticket to the Pécs Zoo and Aquarium Terrarium by posting on social media.