Internal PR or agency?
An internal colleague usually handles 5–7 different operational tasks at the same time. It’s no wonder that there is little time for strategy. One person, one point of view, many fires to put out – and high additional costs.
In contrast, at an agency, up to 3–5 professionals work together on a project:
- Decades of experience
- External, objective perspective
- Fresh ideas, industry insight
- Wide network of contacts and media platform access
- All this at a predictable cost, flexible capacity
The internal colleague and the agency do not compete – they complement each other. The internal colleague is important, but if you want real visibility, a strong reputation and a measurable communication impact, choose professional agency support too.