Reasonably and simply

The financial services company, with more than 25 years of experience, will enter new waters in 2024: unlike its previous brand, from this spring it will continue to operate under a new name and branding, IFinance. The change also includes the renewal of communication channels and the introduction of new communication tools.

Our agency created a Branding Box strategy for the launch of the company's new brand, brand image building and marketing communications. The strategy included messages and goals, a target group and an activity plan.