Our PR agency has been chosen by Körber Hungária, the major participant in the global machinery market, based in Pécs, Hungary. We won the mandate through a public tender.
The first cooperation started six years ago, between our PR agency and Körber - formerly known as Hauni - Hungária, the largest industrial company in the region. Our task was to support the company's employer branding strategy with activities that would increase its reputation among local target groups, and potential employees. In the factory there are more than a thousand employees, mostly experienced metal and engineering workers, engineers and IT specialists - the primary communication goal was to warrant a proper supply of professional staff.
In 2019, our PR agency took an active role in celebrating the company's 25th birthday - including the production of an exclusive album and the organisation of the 25 km race, the biggest urban sporting event of the year. We participated in the communication campaign for the name change from Hauni to Körber in 2021, and we were able to organise an open day for Körber Pharma and a supplier day for the whole group in 2022.
For years, we have had the task of designing visual products and coordinating the media communication of the company and supporting internal communication activities. Among other things, we developed a customised employee mobile app for them.
Up to the present, we have won dozens of awards together, including the IPRA Golden World Award, the HuPRA PR Excellence Award and the Greengage Award.
Körber selected the application of FERLING in the public tender of the company last December, so our PR agency’s most successful partnerships will continue in 2023.