Campaign launched to promote the consumption of sustainable European wine, tomatoes and sheep and goat cheese
Italy and Hungary are set to implement jointly a three-year program, the objective of which is to inform consumers and experts about the environmental, social and economic sustainability characteristics of European wine, tomatoes and sheep and goat milk products.
Our agency supported the program by organizing printed and radio media appearances and conducting a product tasting. During the tasting, customers of a hypermarket were offered to try domestic goat and sheep cheese, accompanied by tomatoes also grown in Hungary.
The Hungarian Sheep and Goat Dairy Association, in cooperation with five Italian wineries and an Italian tomato grower, was awarded the European Union grant for the period 2022-2024 for the promotion of agri-food products (wine, tomatoes, sheep and goat cheese).