We have prepared a comprehensive marketing strategy for the porcelain manufactory with a history of several hundred years, in order to continue the success in the future.
One of the secrets of the company's success, which has been on the market for 245 years, is that it constantly follows trends. It always comes up with new collections, so it produces porcelain products that appeal to the younger age group as well. Our cooperation concluded a wide-ranging marketing strategy, a communication concept and an action plan, in order to make Hollóházi Porcelán known to all possible interested parties. We prepared our with thorough market research and competitor analysis. Based on the results of our quantitative research, we developed an effective communication strategy, which we supported with a specific activity plan.
We hope that our work has laid the foundation for future success!