Creating a brand image and logo for Miss Daisy, the premium flower and jewelry delivery profile company. Our service included art director consultation, logo design, and the presentation of several graphic designs for the business card.

A common point in the logo designs we made was that the two protagonists of the service, the flower and the jewelry, were signaled equally and clearly. Inspirations included a logo with a customer-defined color spectrum, and a different, richer version, referring to the diversity and vitality of nature. We created a few alternatives using figural and typographic parts too.

The final logo ultimately stayed with the strictly typographic line and minimalist look.

During the last stage of the cooperation, we continued and applied the previously defined brand visual to the business card design.