Successful conclusion of our first IFKA expert service
Within the framework of a GINOP tender, the manufacturer of Antiqua Pavilions, Két Pagoda Kft., has turned to us for providing marketing consultation and brand building services.
In addition to personal consultations, we commenced our joint endeavour with a Message House workshop, during which we gained insights into the company from the basics to main messages. Thinking together provided an excellent foundation for further construction. After the examination, we noticed that the current marketing and communication activities are not optimal, therefore it is definitely necessary to conduct a competitor analysis and situation assessment, which can be used to develop a communication toolbox, which includes the online and offline tools that can be used to achieve our goals. In addition to theoretical knowledge, we also placed emphasis on practice, as by learning about the opportunities offered by the communication platforms, in addition to expert consulting, the company’s employees will be able to handle and manage affairs at a high level themselves. We held 4 workshop sessions on Facebook and Google Ads, which provided participants with useful advice and best practices.
From a communication point of view, the main challenge now is to launch a new product, the mobile home, in Hungary as well as abroad. As a part of this, Antiqua Pavilions participated in the 40. CONSTRUMA International Construction Exhibition in early April, for which we developed a marketing concept and strategy. The client returned home from the multi-day event successfully and satisfied, with several requests for quotations in their pockets.