Guest lecture at the Department of Communication
Our colleague János Sebők spoke about the PR profession and our agency’s most interesting projects to the students of the University of Pécs.
The cooperation between our PR agency and the Department of Communication of the Faculty of Humanities of the University of Pécs goes back more than a decade. As the next chapter, our colleague János Sebők has been invited as a guest lecturer. The occasion was a course in which former students of the department regularly make guest appearances to talk about their careers and current work and to highlight students the wide range of opportunities that will be available to them when they achieve a communications degree.
After a brief introduction, the focus of the presentation was naturally on PR itself and its practical applications. First, there were national and international case studies, which provided good or bad practices of how to deal with a communication situation. This was followed by an introduction to the PR mindset and toolbox: how to create a project from often vague client expectations, how to set and implement objectives and, just as importantly, how to measure results. In the last third of the presentation, the students heard interesting stories about some of our PR agency's most memorable projects.