The Hungarian Catholic Radio tasked us with planning and executing a social media campaign to promote the Congress.
The 52nd International Eucharistic Congress was held in Budapest, between the 5th and 12th of September, 2021. One of our clients, Hungarian Catholic Radio took part in publicizing the event as a main media partner.
In the months prior to the ICE following mutual planning we launched a social media campaign to promote the 52nd International Eucharistic Congress. The diverse acivities consisted of multiple posts for example prize competiton-series, „Did you know?” column, posts containing behind the scenes secrets of the Church and banner ads placed in the innovative mobile app of the Radio. The collaboration also involved promoting other ICE related content produced by our client.
The media campaing consisted mainly of organic appereances and preformed way above expectations increasing the visibility of the Hungarian Catholic Radio.