The summer PR conference, organized by the Faculty of Cultural Sciences, Education and Regional Development of the University of Pécs, put the spotlight on the message of sustainability. The event was held with the successful combination of personal presence and online opportunities. The speakers addressed the communication challenges of “green” corporate behaviour and strategic thinking.

Our PR agency presented Duna-Dráva Cement Kft.’s complex, long-running and cross-generational sensitization program in a case study entitled ‘Sustainable Operation, Conscious Communication, Social Cooperation”. The exemplary, interdependent system encompassing the Scholarship Program for Talents, the Green Solution Tender, the Green Alternative Competition and the Green City Program has now become a permanent element of the social life of the micro-regions of Beremend and Vác.