Operating since 1995, the Business Superbrands Program, which is widely known and recognized and rewards the most successful business brands, is present in more than 90 countries worldwide. The winners come from a multi-stage research process where experts filter brands by different criteria and the final decision are made by a committee of more than 20 independent experts.
The Business Superbrands Award is not a competition for self-nominees - which is why the award is important in brand building as it highlights the true value of the brand. The program highlights the best companies and brands in the business sector (B2B), which are most related to companies and organizations.
The selection process is based on the Bisnode database and taking into account the recommendations of Hungarian professional organizations and associations. The resulting list of more than 4,000 brands will be submitted to the jury after the financial and professional screening. The list includes not only the most profitable domestic companies but also smaller companies that play a significant role in business.
The Business Superbrands Award is a great honour for us, as it supports our strategic aspirations in addition to professional recognition and positive feedback. We are proud that our agency can be part of the recognition.