We drew Körber
One of the industrial plants of Pécs, known as Hauni Hungaria took the name ’Körber Hungaria’ at the beginning of the year. Our PR Agency helped in this process, especially in the field of creating graphics design.
Hauni plays an important role at the global market of custom machine manufacturing. On 1st of January in 2021 the company’s name changed to Körber Hungaria after the owner company (which name is also Körber). The change was a symbolic element of a longer process, through which more than the thousand skilled workers will be able to perform the design, production and assembly tasks of all Körber business lines. Körber Group aims at gaining market share by reducing production costs through higher utilization of installed capabilities and assets and delivering high quality products faster to customers.
During this process, FERLING Ltd. helped with the press communication as well as vcreating new graphic design which was a much larger task. We had to redesign everything in a very short period. The most noticable difference is the color change from Hauni’s red to Körber’s royal blue. In addition, every detail had to be adapted both for the creation of new graphics and for the redesign of existing ones, which required a complete change of concept compared to previous solutions.
Our graphic designers made a lot of different designs of billboards, bus advertisements and materials used both in online and offline communications. Local citizens can already meet the new colors and symbols on the streets of the city.