Our PR agency created a crisis communications manual for HAUNI Hungária. The company is the largest industrial plant of Pécs and plays a leading role in custom machining.

If you want peace, prepare for war, says the old Roman aphorism. It’s similar in communication. Communication crisis is always around the corner for companies, especially for big ones. They don’t need to make a mistake. An accident, natural disaster, crime can happen any time, the economic or political situation can became unfavourable too. The following communication crisis can ruin the company’s fame built by years of hard work even though they are not responsible for what happened.

The crisis communication manual presents a versatile guide for preventing or managing crisis situations. It starts with a theoretical introduction which is followed by the description of the potential crisis situations arising out of the operations of HAUNI. The manual contains procedures and key messages too. It defines the process of crisis perception, roles of involved colleagues, order of the most important steps and the administrative duties which can help keeping the accelerated events under control.

We wish the document written by the experts of our PR agency will never be needed. But in case of emergency it can provide strong support to the company’s decision makers.