The Campaign Has Started: “Choose the tasty, sustainable and natural lamb!”
The Lamb Product Council and its Spanish sister organization Interovic (La Interprofesional del Ovino y Caprino de Carne) have together won EU funding worth €6.825 million for the promotion of the consumption of lamb and goat meat in the period between 2018 and 2020.
Within the framework of the tender in Hungary only the promotion of lamb and mutton will take place, and a part of the communications tasks of the campaign is being undertaken by our agency.
The Spanish-Hungarian multi promotion program not only means the cooperation of the two countries, but it offers opportunities to explore and experience Spanish developments and to share information about our domestic results to the Spanish counterparts.
The main goals of the project:
- re-introduce lamb and mutton to urban, mainly younger population
- clear some common misconceptions about lamb (fatty, hard to prepare, needs expertise) and offer healthy, easy-to-prepare dishes to them, which can compete with other, cheaper types of meat
- inform the whole society about the service which is carried out by sheep husbandry regarding the maintenance of the countryside and landscapes.
For further information – and recipes – please visit barihus.hu.