Video campaign launched by the union
Modern, fresh and vibrant – a couple of days before the beginning of the schoolyear the Teachers Union presented its brand new image video. The film was produced with the cooperation of our PR agency as the closing part of the year-long image and conceptual renewal process.
The largest organization of the Hungarian education sector aims to stop the decline and aging of the membership. Therefore they are changing the style and intensity of their communication and recruiting activities. Our PR agency was cooperating with the Union during the whole process as advisors and producers too. For example we designed the Unions’ new image based on their traditional logo, so that the central bureau and regional organizations are now able to use unified graphic elements. Furthermore, we created several brochures and publications, decorative elements and gifts.
The last episode of the renewal was the filming. The video turned out to be a great success not only among the Union members but in the media as well.