If Andersen and Ernő Rubik would meet
We have dived into the depths of robotics in an international meeting.
It has been almost a year since we started our cooperation with OnRobot, a market-leading Danish robotics firm. The company offers End-of-Arm Tooling hardware and software technology, primary for collaborative robots (cobots) and lightweight industrial robots.
Within the framework of our cooperation, we are increasing brand awareness in the domestic market with the effective use of press communications and professional events, drawing Hungary’s production companies closer to the world’s leading robot technology. Introducing new technology to the market is always a thrilling challenge, and this project is one of our favorite because of it’s strong domestic ties (prominent part of the product development is happening in their Budapest center).
During the international PR meeting in September (in Budapest), PR agencies and marketing professionals of OnRobot met to share their experiences. The emphasis was on knowledge-sharing to come up with effective PR actions in the future.